Google AdWords Services

Drive Advertising Revenue and Grow Your Monetization Potential

Show your ads to people searching for what you offer and only pay when they click. Track performance, adjust your strategy, and improve results. Reach those seeking similar products or services and keep optimizing for what works best.

Social Media Marketing Basics

Get Maximum Returns on Your Advertising Investment

Google Ads is a great marketing platform, but if not used properly, it can be a money pit. It is one of the most effective lead generation techniques, with an estimated profit return of $8 for every $1 invested by a business. Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data indicating that this can reach 6% in some sectors.

The Google Ads platform is easy to use; anyone can create an ad campaign in minutes. However, improved platform management leads to better ad spend returns and a larger bottom line.

Need help setting up your Google Ads Manager?

Our Google Ads professionals produce, monitor, and optimize campaigns to drive targeted traffic to your website and other online fields. Thrive Internet Marketing Agency’s Google AdWords Services can increase advertising revenue while cutting acquisition costs.

From campaign setup to creative management, our trained Google Ads specialists can help you target the relevant audience and drive qualified leads to your website. Our Google AdWords Services agency achieves genuine results by minimizing your cost per lead and increasing ad conversions.

Call Today For Free Consultation

What You Need To Know About Google Ads Manager

To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.

What Are Google AdWords Services?

Google Ads (formerly Google AdWords) is a platform where companies pay to display ads, product listings, and video content online.

These ads appear on several Google platforms, such as search results pages, YouTube videos, and partner websites, making it necessary for prospects to find your business and what you provide.

Google Ads provides brands with many ways to be seen:

Search Network: Ads appear on Google search results pages when users search for keywords related to your company.
Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
Video Ads: Video ads appear on YouTube before or during a video.
Shopping Ads: These product listings appear in Google search results when users search for specific products.

How Does Google Ads Work?

The Google Ads platform operates on a pay-per-click (PPC) model, with businesses paying each time someone clicks on their ad. Unlike traditional pay-per-click advertising, Google advertisements analyze ad relevancy and quality when determining which advertisements to display and in what order.

When a user searches for a certain keyword, ads targeting that keyword appear on the search results page. The more relevant your ad is to the user’s search query, the higher it will appear on the page. To be successful with Google advertising, businesses must choose their keywords intelligently and generate high-quality advertising.

A Google Ads management agency, such as Thrive, may assist businesses in navigating the platform’s intricacies and ensuring ad campaigns are well-positioned for success.

Advertising With Google Ad Manager

Google Ad Manager is a powerful ad management platform for high publishers with significant direct sales. It offers granular controls and supports different ad exchanges and networks, including third-party networks, third-party exchanges, AdSense, and Ad Exchange.

Ad Manager is the ideal solution if you need:

A centralized platform to monetize different types of inventory (websites, mobile apps, videos, or games)
Efficiently handle substantial ad revenue from direct deals with buyers
Utilize third-party networks to compete for advertising space
Access more detailed reports for in-depth insights

How Google Ad Manager Works

With Ad Manager, you have the flexibility and handle to build, manage, and report on all your ad campaigns. Here’s a breakdown of the process:

Define your ad units—the designated locations on your website or app to display advertising.
Generate a unique tag (a snippet of code) for every ad unit to be inserted into your webpage or application.
The ad tag requests an ad from Ad Manager when a user visits the webpage or application.
Build orders and line items to handle your transactions with advertisers or buyers of your ad inventory.
Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager chose the most suitable ad to serve.

What Data Can You Access on Google Ad Manager?

Google Ad Manager provides permission to an extensive amount of data.

Users can generate reports to analyze performance over weeks, quarters, months, or specific date ranges.

Further, reports can be sorted based on several dimensions, such as Activities, Activity Groups, Ad Locations, advertisers, Verticals, Agencies, Salespeople, Ad Sources, and bid ranges.

Ready to improve your ad revenue? The Web Concept AdWords management company can optimize your ad campaigns, ensuring each ad dollar is well-invested in driving qualified leads to your website.

The Two Types of Google Ads Manager Accounts

The free version of Google Ads Manager (GAM) is already impressive, but Google also provides a paid version with amazing features and benefits.

Here are the fundamental differences between the two and how your business can benefit from each:

Ad Manager for Small Businesses (FREE)

Google Ad Manager for Small Businesses is a free ad server designed for new businesses or publications without the resources to invest in advertising.

Here are some important benefits:

Access to Google’s AdSense network and additional third-party networks
Optimized for mobile and video ads
Line item management, forecasting targeting capabilities
Historical data
Customized reporting
Access to application programming interface (API) for ad trafficking and optimization

Ad Manager 360 (PAID)

Google Ad Manager 360 is a premium service that provides all the features of the standard version, with added capabilities for improved ad inventory management and revenue optimization.

Here are some key benefits:

Direct support from Google
Permission to first-party audience segments
Advanced video options (e.g., dynamic ad insertion and plodding)
Ad units with five levels of hierarchy (only 2 for the free version)
Advanced reporting capabilities, such as data protection reports, data transfer log files, conversion reporting, and future sell-through

Why Your Business Needs Google Ad Management

Mismanaged online advertising can result in a loss of trust and an audience tired of irrelevant or obtrusive advertisements. Users may employ ad blockers, which denies you a significant opportunity to monetize your website traffic.

A Google Ads manager can assist you in avoiding these problems and increasing the return on investment (ROI) from online advertising.

Here are some convincing reasons why your organization requires AdWords PPC management services.

Granular Ad Targeting

Google Ads management services let you target particular audience segments depending on operating systems, mobile carriers, network providers, languages, and browsers. Custom targeting is also provided for certain demographic, regional, and interest-based parameters.

Detailed Reporting Tools

Understanding key performance measures like click-through rate (CTR), cost per click (CPC), and cost per acquisition (CPA) is critical for campaign optimization. A Google Ads organization can assist you in making strategic decisions based on several report types. With the appropriate data at your fingertips, you can achieve focused results.

Access to a Testing Environment

Use Google Ads management services to test new ad creatives, landing pages, and other campaign aspects without jeopardizing the campaign’s performance. This testing environment enables you to make strategic decisions for future campaigns using data-driven lessons from previous efforts.

Budget Management

A trusted Google Ads management provider can help you effectively handle your advertising spend. With access to advanced analytics tools, they may identify high-performing campaigns and dedicate more resources while spending less on campaigns that do not produce the desired outcomes.

Ad Placement Expertise

A Google AdWords management business can assist you in getting the greatest possible placement for your advertising. Dynamic allocation is an effective optimization strategy for selecting the appropriate ad format and location based on audience engagement, device type, and website content.

Compliance With Advertising Policies

Google Ads has tight guidelines for ad content and placement. Failure to comply may result in your ads being disapproved or your account being suspended. Partnering with a Google AdWords management business lowers the likelihood of suspension and other severe penalties.

The Web Concept Google Ad Management Implementation Process

The Web Concepts follows a specific growth formula to ensure success for your campaigns:

Paid Search Analysis

Our Ad management services begin with an analysis of your current or past AdWords campaigns to identify areas for enhancement and ways to improve returns.

Campaign Setup

With a deep understanding of your business and target audience, we create your campaigns from the ground up or improve your existing ones for maximum performance.

Ad Variation Testing

Once the ad copy is finalized, Our Google Ads company experts perform A/B testing to determine the best-performing ads.

Conversion Tracking

The ads will be monitored to identify which groups generate the largest number of leads and sales over some time. Then, we will make adjustments to both the ad copy and landing pages to concentrate on the keywords with the best outcomes.

ROI Analysis

There are two phases to this process: removing non-performing keywords and finding new ones to experiment with. This phase includes testing various landing pages, optimizing ad placements, and tweaking budgets to achieve maximum ROI.

Maintenance and Reporting

Google Ads is constantly evolving, and our Google Ads agency stays on top of every change that may affect your campaigns. We also offer regular reports so you can stay informed about the progress of your campaigns.

Why Choose The Web Concept for Your Google AdWords Services

As a certified Google Partner, The Web Concept has proven expertise in managing successful AdWords PPC management campaigns. For over 16 years, we have offered exceptional PPC management services to our clients with a focus on ROI-driven results.

Data-driven Marketing Services

Data and research are critical components of a successful business.

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Industry Experts

Professionals with over ten years of experience in the field of digital marketing make up The Web Concept. We create goal-oriented plans and monitor the most recent advancements and trends.

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Custom Marketing Framework

Our Digital marketing Company approaches online marketing from all angles. We assess your present digital presence.

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Testimonials

What Our Customer Say About Us

Working with The Web Concept was a fantastic experience. Their team took the time to understand our needs and delivered an iOS app that exceeded our expectations. The design is sleek, the performance is top-notch, and their support has been outstanding throughout the process. Highly recommend.

Sarah J
Marketing Director

The Web Concept did an incredible job with our app development. Their innovative design and attention to detail made the app not only functional but also visually appealing. The project was completed on time, and their customer service was exceptional. We couldn't be happier with the results.

David L
Product Manager

We chose The Web Concept for their reputation in delivering quality iOS apps, and they did not disappoint. Their collaborative approach ensured our vision was realized perfectly, and the end product is a testament to their expertise. Their commitment to efficient execution and ongoing support has been invaluable.

Emma R
CEO

The Web Concept provided us with a seamless app development experience. Their team is highly professional and dedicated, delivering a product that perfectly matches our brand and needs. The user experience is smooth, and their support has been excellent. We look forward to working with them again.

Michael B
Creative Director

Exceptional quality and service from The Web Concept! Their ability to integrate advanced technology with a user-friendly design resulted in a top-tier app for our business. The process was smooth and efficient, and the final product has been a huge hit with our users.

Laura T
Business Owner

The Web Concept took our app idea and turned it into a beautifully designed and highly functional product. Their team’s attention to detail and commitment to quality were evident in every aspect of the development. We’re thrilled with the outcome and appreciate their ongoing support.

James W
Startup Founder

Identify Target

By understanding their age, interests, and needs, we make sure your marketing efforts are focused on the right people. This way, you can connect better with those who are most likely to be interested in your products or services.

All Your Questions Are Here

& Knock Me Directly to Know More

Have questions about social media marketing services? Feel free to reach out directly! We're here to answer all your queries and provide the information you need. Contact us to learn how our digital marketing services can help grow your business and improve your online presence.

Google AdWords is an advertising platform where you can create ads that appear on Google search results and other websites.

You create ads, set a budget, and choose keywords. Your ads show up when people search for those keywords.

You set your own budget and only pay when someone clicks on your ad. Costs depend on your chosen keywords and competition.

Yes, you can target your ads based on factors like location, interests, and search behavior.

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Google AdWords Services

Social Media Marketing Basics

Get Maximum Returns on Your Advertising Investment

Need help setting up your Google Ads Manager?

Call Today For Free Consultation

What You Need To Know About Google Ads Manager

What Are Google AdWords Services?

How Does Google Ads Work?

Advertising With Google Ad Manager

How Google Ad Manager Works

What Data Can You Access on Google Ad Manager?

The Two Types of Google Ads Manager Accounts

Ad Manager for Small Businesses (FREE)

Ad Manager 360 (PAID)

Why Your Business Needs Google Ad Management

Granular Ad Targeting

Detailed Reporting Tools

Access to a Testing Environment

Budget Management

Ad Placement Expertise

Compliance With Advertising Policies

The Web Concept Google Ad Management Implementation Process

Paid Search Analysis

Campaign Setup

Ad Variation Testing

Conversion Tracking

ROI Analysis

Maintenance and Reporting

Why Choose The Web Concept for Your Google AdWords Services

Data-driven Marketing Services

Industry Experts

Custom Marketing Framework

What Our Customer Say About Us

Sarah J Marketing Director

David L Product Manager

Emma R CEO

Michael B Creative Director

Laura T Business Owner

James W Startup Founder

Identify Target

All Your Questions Are Here

& Knock Me Directly to Know More

What is Google AdWords?

How does Google AdWords work?

How much does it cost to use Google AdWords?

Can I control who sees my ads?

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