YouTube Advertising Services

Turn Viewers Into Loyal Paying Customers

The Web Concept Internet Marketing Agency offers social media marketing to small businesses, organizations, and multi-location companies. Whether you own a startup or a Fortune 500 firm, our social media marketing experts can help you with your campaign. Partner with us and allow our social media marketing agency to grow your brand’s visibility and integrity!

Social Media Marketing Basics

Boost Ads Viewership and Conversions

Effectively market your business and reach millions of prospective consumers on YouTube, the world’s second-largest search engine (behind Google). Thrive Internet Marketing Agency’s YouTube advertising services help reach a vast audience with highly targeted advertising, carefully managed campaigns and data-driven methods.

Viewers are twice as likely to make purchases based on what they watch on YouTube, and more than 70% believe the channel raises their awareness of new businesses. YouTube ad providers capitalize on this huge potential by displaying tailored advertising to appropriate viewers.

YouTube ads are video promotions that show on the channel’s website, app, and the Google Display Network (GDN), a network of more than two million websites and applications where advertising can be displayed.

Google-owned YouTube Ads use the same highly targeted strategy as Google Ads but with the added power of video. With millions of active users and over one billion hours of video watched every day, YouTube is a goldmine for advertising. However, developing great advertisements and maintaining campaigns need knowledge, resources, and time.

Need help with piquing the interest of potential customers?

Our YouTube advertising services may help you drive visitors to your channel and enhance your rate of conversion. From campaign setup to bid management, Thrive’s YouTube marketing firm achieves results with data-driven campaigns and creative executions.

A Guide to Advertising on YouTube

YouTube is the preferred platform for viewers, being four times more likely to be used when searching for information about a brand, product, or service than different platforms.

Here’s everything you need to know about YouTube video ads:

What Are YouTube Ads?

YouTube advertisements are commercial videos that appear before, during, or following other videos on the platform. They are administered by Google Ads, so advertisers may use the same data and targeting choices as Google Ads.

YouTube advertising focuses on consumers’ Google search history and YouTube viewing patterns. This allows marketers to display video advertising alongside relevant material that millions of people actively seek out for amusement or education.

Some YouTube advertisements are pay-per-view (PPV), meaning they are charged when a viewer views or interacts with them for a few seconds, while others are pay-per-click (PPC), meaning they are charged when a viewer clicks on the ad.

Types of YouTube Video Advertising

YouTube’s ad formats provide different positioning and length options to meet your business goals. See the types of YouTube video advertisements you can leverage based on your brand goals:

These are pre-roll advertisements that play before, during, or after a video and may be skipped after 5 seconds. They show on YouTube watch pages, as well as the websites and applications of Google's video partners.

These advertisements cannot be avoided and must be seen before the viewer may go to the main video content. They run for 30 seconds or less and are featured on YouTube watch pages and partner websites.

These video advertisements increase the visibility of video content in discovery areas such as related YouTube videos, YouTube search results, and the YouTube mobile homepage. In-feed video advertising includes a thumbnail picture with associated text. The ad's size and design may change based on where it appears, but it always encourages people to click and watch the video. Once clicked, the video will play on either the YouTube watch page or the channel homepage.

Bumper advertisements are brief, memorable videos that cannot be skipped and run six seconds or less. They appear before, during, or after other YouTube videos, as well as on Google's video partner websites and apps.

Overlay advertisements show semi-transparently at the bottom of a video and can be rejected by the viewer. They can contain photos, text, or rich media content and are only available on desktop devices.

These premium, high-visibility banner advertisements appear at the top of YouTube's site for 24 hours. The Masthead ad on the desktop plays a quiet autoplay video at the top of the YouTube Home feed for up to 30 seconds. It may be in widescreen or 16:9 aspect ratio, with an info box on the right that includes materials from your channel. On mobile, the Masthead ad contains an info window, but when a user hits YouTube, the featured video automatically plays with sound. After your campaign concludes, the Masthead ad transforms into a conventional text and display ad that visitors may click to visit your channel or website. To get access to Masthead advertisements, make a reservation with a Google salesperson.

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What Targeting Options Are Available for YouTube Ads?

In addition to different ad formats, YouTube advertising provides various targeting capabilities for marketers.

Demographic and Interest-Based Targeting

Users can be targeted based on their age, income, geography, gender, parental status, employment, and other attributes. Interest-based targeting allows companies to contact individuals who have expressed an interest in certain subjects, videos, or channels.

Affinity Audiences

Target consumers who visit websites about your product or service, interact with YouTube material about your sector and watch specific types of videos.

Custom Intent Audiences

Create unique intent audiences based on the search queries and phrases used by YouTube users to reach them with your goods.

Lookalike Audiences

Use first-party data from YouTube advertising to target users who are similar to those on your marketing or email lists. Share your list with a YouTube advertising firm to target comparable consumers and efficiently promote your ads

Website Retargeting

This targeting option enables businesses to display advertisements to visitors who have already visited their website or completed a specific action. Cookies enable companies to track customer behavior and target them with appropriate ads

YouTube Remarketing

Display ads to users who have already interacted with your business on YouTube. This might include people who have watched or participated in your videos, subscribed to your channel, or visited your page.

Customer Match/CRM Lists

Upload a list of email addresses or phone numbers, then target those individuals on YouTube. This targeting tool is also useful for retargeting clients who have already interacted with your brand.

TrueView for Shopping Ads

True View is an in-stream ad created specifically for eCommerce businesses. It enables advertisers to highlight their products or services within video ads and connect visitors to product pages for purchasing.

Specific Product Retargeting

Target customers who have previously viewed specific products on your website or app through customized advertisements featuring the exact product they were interested in.

Why Your Business Needs YouTube Marketing Services

Close More Sales and Boost Brand Awareness

YouTube’s platform receives over 5 billion video views every day, making it an effective content distribution tool. The simplicity with which films may be shared allows users to interact with their friends and family, providing possibilities for businesses to reach out to potential clients and build their client base.

Furthermore, videos have proven to be a powerful tool for engaging audiences and delivering information. 81% of organizations use video as a marketing tool, with 69% reporting that it has increased sales.

YouTube marketing services provide the following benefits:

Cost-Efficient

YouTube video advertisements have an average cost-per-view of $0.10-$0.030, which is less costly than Google advertisements’ $0.79 for search ads. Partnering with a top YouTube advertising services firm will help you save money on your commercials. These companies offer bid management and targeting services to help you efficiently reach your target audience at a lower cost.

Laser-Focused Targeting

YouTube’s precision targeting capabilities guarantee that you never miss your target market or squander your ad budget. A YouTube marketing agency can help you target viewers based on demographics, contextual targeting,behavioral preferences, and lookalike audiences. Tapping into the proper target market results in a greater conversion rate, which affects your ROI.

In-Depth Reports

Get real-time data about your impressions, views, and clicks in one easy-to-access dashboard. A YouTube advertising services company converts this data into useful insights and recommendations, allowing you to make informed choices about your next YouTube ad campaign. Ongoing monitoring and optimization guarantee that campaigns execute best.

High Flexibility

YouTube provides an array of advertising forms and sorts. Engage customers with amusing videos, testimonials, polls, expert material, and more. You can modify your targeting settings at any moment, but collaborating with a top YouTube advertising services firm will yield better results.

Amazing Digital Reach

YouTube has almost two billion logged-in users, with 21.41% of traffic originating from the United States. The platform reaches more adults aged 18 to 34 and 18 to 49 than any other cable network in the United States. This figure makes YouTube an essential tool for businesses seeking to reach a broader audience.

Google Integration

Synchronize your YouTube advertising with Google’s marketing tools. This connection lets target users on a variety of platforms, including Google Search and Display Network, Gmail, and YouTube. This multi-channel approach helps businesses to have a cohesive and consistent presence across different platforms.

Why Choose The Web Concept As Your Digital Marketing Agency

“Boost Your Revenue Growth Rate and Achieve Online Success”

An award-winning Social media marketing Company offering targeted advertising solutions is The Web Concept Internet Marketing Agency. Our main goal is to assist companies in maximizing conversion prospects and improving client retention rates.

You can rely on us to fully dedicate ourselves to the development of your business online. By selecting Thrive, you may benefit from the following features (as well as a ton of other digital marketing options)

Data-driven Marketing Services

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Industry Experts

Professionals with over ten years of experience in the field of digital marketing make up The Web Concept. We create goal-oriented plans and monitor the most recent advancements and trends.

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Custom Marketing Framework

Our Digital marketing Company approaches online marketing from all angles. We assess your present digital presence.

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Working with The Web Concept was a fantastic experience. Their team took the time to understand our needs and delivered an iOS app that exceeded our expectations. The design is sleek, the performance is top-notch, and their support has been outstanding throughout the process. Highly recommend.

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By understanding their age, interests, and needs, we make sure your marketing efforts are focused on the right people. This way, you can connect better with those who are most likely to be interested in your products or services.

All Your Questions Are Here

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Have questions about social media marketing services? Feel free to reach out directly! We're here to answer all your queries and provide the information you need. Contact us to learn how our digital marketing services can help grow your business and improve your online presence.

YouTube Ads are video advertisements that appear on YouTube, helping businesses reach a large audience through targeted campaigns.

You create a video ad, select your target audience, and set a budget. You only pay when viewers engage with your ad by watching it or clicking on it.

There are several options, including skippable ads, non-skippable ads, bumper ads, and display ads.

Yes, YouTube Ads allow you to target specific demographics, interests, and behaviors to ensure your ads reach the right audience.

Get update

YouTube Advertising Services

Social Media Marketing Basics

Boost Ads Viewership and Conversions

A Guide to Advertising on YouTube

What Are YouTube Ads?

Types of YouTube Video Advertising

Skippable In-Stream Video Ads

Non-Skippable In-Stream Video Ads

In-Feed Video Ads

Bumper Ads

Overlay Ads

Masthead Ads

Call Today For Free Consultation

What Targeting Options Are Available for YouTube Ads?

Demographic and Interest-Based Targeting

Affinity Audiences

Custom Intent Audiences

Lookalike Audiences

Website Retargeting

YouTube Remarketing

Customer Match/CRM Lists

TrueView for Shopping Ads

Specific Product Retargeting ​

Why Your Business Needs YouTube Marketing Services

Cost-Efficient

Laser-Focused Targeting

In-Depth Reports

High Flexibility

Amazing Digital Reach

Google Integration

Why Choose The Web Concept As Your Digital Marketing Agency

Data-driven Marketing Services

Industry Experts

Custom Marketing Framework

What Our Customer Say About Us

Sarah J Marketing Director

David L Product Manager

Emma R CEO

Michael B Creative Director

Laura T Business Owner

James W Startup Founder

Identify Target

All Your Questions Are Here

& Knock Me Directly to Know More

What are YouTube Ads?

How do YouTube Ads work?

What types of YouTube Ads are available?

Can I control who sees my YouTube Ads?

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Japan Office

Specific Product Retargeting

Sarah J
Marketing Director

David L
Product Manager

Emma R
CEO

Michael B
Creative Director

Laura T
Business Owner

James W
Startup Founder